"Luoping Xiaohuangjiang "(Luoping Minor Yellow Ginger) is a well-known ginger brand in China with a cultivation history of over 300 years. After years of development, Luoping Xiaohuangjiang has explored a new generation of integrated planting technology centered on trenching and ridge planting, which has been widely promoted throughout the county. In 2023, the promotion area of the entire county will exceed 150000 acres, with the construction of one 1000 acre base and five 200 acre bases.
As early as 1958,Luoping Minor Yellow Ginger entered a development stage that emphasized both direct sales of fresh ginger and sales of processed dried ginger. Over the years, 60% of fresh ginger has been mainly used to produce dehydrated dried ginger, with leading products including dried ginger chunks, slices, granules, and powder. In recent years, with the advancement of technology and the acceleration of market development, deep processed products such as ginger wine, ginger sugar, ginger tea, and ginger protectants have gradually increased. High end products such as gingerol and ginger essential oil have entered mass production, and the output value of deep processed products has been increasing year by year.
In recent years, Luoping County has targeted the century old brand "Luoping Xiaohuangjiang" (Luoping Minor Yellow Ginger) and actively promoted the large-scale, branded, and organic development of Minor Yellow Ginger by cultivating and developing the entire industry chain. Since the registration of the national geographical indication certification trademark in 2006, "Luoping Minor Yellow Ginger" has been selected as one of the first regional public brands of Chinese characteristic agricultural products (5.880, 0.30, 5.38%), the first batch of China Europe geographical indication protection brands, and one of the first typical experiences of exploring and practicing "local specialties" in Yunnan Province.
In 2023, around the improvement of brand quality and efficiency, Luoping County organized the completion of the application for the national famous and excellent new product of "Luoping Minor Yellow Ginger" by the Ministry of Agriculture and Rural Affairs; In July 2023, Luoping County partnered with JD Technology to promote the digital transformation of the Luoping Minor Yellow Ginger industry, achieving a shift from "industrial governance" to "digital intelligence" and from "primary products" to "branded products"; On December 28, 2023, the "Luoping Xiaohuangjiang" brand was officially launched, and the "Luoping Minor Yellow Ginger, a premium health product" brand SLOGAN gradually entered thousands of households.
Since 2023, the fresh ginger storage industry led by Banqiao Cold Chain Storage and Preservation Center has entered a stable operation stage. The Changqing area of Luoping County Industrial Park has further expanded the construction scale of cold chain storage facilities. A new 100000 ton storage warehouse is about to be completed and put into operation. The annual storage capacity of all large, medium and small cold warehouses in the county has reached 150000 tons. The long-standing problem of insufficient fresh ginger storage facilities will be completely solved; The "China Luoping Xiaohuangjiang Big Data Trading Center" platform has been preliminarily established and formed. With a series of key problems such as planting, processing, warehousing, and sales gradually solved or overcome, the balanced development trend of the entire Luoping Xiaohuangjiang industry chain is gradually improving.
Luoping County has established a sound mechanism for linking the interests of farmers through enterprise led construction, leading enterprises, and cooperative participation. It vigorously supports the development of contract agriculture, strengthens the cooperative economy and village collective economy, and continues to drive stable income growth for farmers.